Passive Consumerism Essay Example | Topics and Well Written Essays - 2750 words

Passive Consumerism - Essay ExampleImmediately, they know which fashions are in and which are out. They see the colours and trends on splashy, popular websites. They relegate out very quickly what they should be wearing and what they shouldnt.A time-honoured tradition used by the fashion industry to set trends and market their designs has been to build with famous people to model their clothes. With the advent of much(prenominal) shows as MTV and other music shows, the multiplicity of award shows, the public is barraged with a plethora of designs to choose from. However, the eventual(prenominal) message from the fashion industry is if a famous person wears this - it must be cool and therefore you must have it too As author, Anne Paxton1 writes in a savvy Internet article Everyone from Gloria Swanson and Marilyn Monroe, to Audrey Hepburn and Grace Kelly have helped fashion influence the public, but the media craze over celebrities is hotter than ever before. TV and movies have ta ken center stage when it comes to both entertain workforcet and fashion. Magazines spend endless ink on what Madonna and Jennifer Lopez wear to award shows. Paxton even suggests that this marketing strategy whitethorn well end the need for models to strut their stuff on the catwalks. This strategy proves to be a win-win situation for both the fashion industry and celebrities as they hard cash in on the free items that various designers throw their way. Another specific strategy used by the fashion industry is online advertising. The use of the Internet involves several(prenominal) strategies which include creating an online version of a print magazine, banner ads (ads placed on specific sites for greater exposure) and well-placed photographs and articles about the fashion industry. According to an industry report on the Internet and marketing strategies by womens magazines, The Internet has become a billon-dollar business.. This article also reports that according to Nielsen Net R atings, more American women use the Internet than men at a rate of 51% - 49%. It goes on to say Women online readers in the United States tend to visit general interest sites on the Internet, such as shopping sites, beauty sites, and health sites. Therefore, magazines discovered the Internet several years ago as another method to better serve the client since magazines. By targeting the large numbers of women who regularly participate in online activity, fashion magazines that maintain an Internet presence provide themselves with continuous, free advertising. It is an extremely effectively strategy to offer other information, such as press releases or news that restores to the company or to their industry, or provide information about special events that relate to the company to their industry. In addition to using the Internet and celebrity culture as a marketing strategy, the fashion industry also creates markets by sideline sociological. One current trend that is strongly in fluencing the fashion industry is the notion that plus-size women are a huge, new market for them. According to an industry analysis by UK expert, Marcella Marcheso2 the plus size market is growing in the fashion industry although until recently it was a bit of an afterthought. There was a limited range of easy styles, and little to no trendy clothes. However, with the concerns over weight