Saturday, August 31, 2019

A Village Cricket Match: A.G. Macdonell

Answer: A. G. Macdonell's â€Å"England, Their England† is an excellent work of satire. The novel follows the remarkable experience of Donald Cameron who was forced to go away from Scotland by the terms of his father's will and pursue a career (appropriate to literature) in London. His first undertaking was to discover what the English were all about, and he ventured on his act of enthusiastic searching. A Village Cricket Match† is an excerpt from â€Å"England, Their England†. The story is a study in humor and satire of the village cricket game. All kinds of strange and unconventional behavior and activities are exhibited in the match which enduringly appeals to the readers. Donald gives a high hearted commentary of the match containing some hilarious incidents: Elements of humor: Ambience in and around the field. Blue and green dragonflies playing hind and seek among the thistledown; a pair of swan was seen flying overhead; an old-fashioned person was seen working, leaning upon a scythe; a magpie was seen, lapping lazily across the field; doves were cooing; the sun was shining unsteadily and visibility was impeded with atmospheric moisture and dust( quite unfavorable for the game of cricket); silence (heating up the excitement) was prevailing all around. Village folks It appeared that some of them had been eagerly waiting to watch a match of this standard. Village folks are usually impatient, but here, they were showing some kind of patience Village people suffer from the unusual behavior of God who seems to have done great injustice by putting up a large financial and social difference between the rich and the poor. When these village people have endured such eccentricities of God, they will have no difficulty in bearing with the match that is going to be played by the people (Man) of eccentric characters. Actually, saying this, Macdonell brings out a faint hint of humor in advance. Changes brought about before the match started and its effect: Before the match began, two players of the English team were found absent; so, two Scottish players from the village team were asked to field for both the team and bat for neither of these two teams. This arrangement, however, irritated these two players and they withdrew themselves from the match. Two missing English players arrived at the spot in a car and they brought with them another person who claimed that Hodge, the captain of the English team had asked him to play and that was why he had come and he was determined to play the match. On the other hand, two Scottish players who had left the team were brought back into the team after negotiations. Finally, it was decided that two sides would play with twelve players, instead of usual eleven players. However, the English team won the toss and decided to bat. Batting performance by the English players: Opening batsmen: James Livingston, a club cricketer and Boone, a huge man dressed in Cambridge Blue. Boone got this â€Å"Cambridge Blue† honor for rowing, but Donald, the narrator took him to be great player and thought that his inclusion in the cricket team for playing a village match was not at all necessary. James faced four balls from a bowler who, by profession, was a blacksmith. The first ball went past like a bullet resulting in four byes. The second ball was a full-length and it went over James hitting directly the stomach of the wicket-keeper who was replaced by a substitute wicket-keeper. The third ball was skillfully hit for a six. The fourth ball was also a full pitch that took off his leg stamp. The score was then ten runs for one wicket. The professor came to bat and got hurt as the fifth ball hit his ears. He went back to the Three Horseshoes. Mr. Harcourt came to play and he unfortunately hit the wickets with his bat before the sixth ball from the blacksmith was bowled. The score stood at ten runs for two wickets with one person retired hurt. Boone who looked so stout was stumped on the very first ball of the new over started by the local rate-collector, a left-arm bowler. The score was ten runs for three wickets. The next player was a singular young man. He appeared quite d ecent and on enquiry it was found that he was Mr. Southcott, a famous novelist. He hit the very first ball he faced over the three Horseshoes. The second ball he faced was hit into the saloon bar of the Horseshoes, making Mr. Harcourt who was sitting there and drinking beer became so afraid that he had to take several pints to recover from the trauma. The third ball that he faced was hit and it landed in a stream of trout, upsetting the rate collector. Ignoring enthusiastic instruction from the captain, Hodge, Southcott just made one run, playing in his own style for the next fifteen minutes. While playing defensive, Southcott inadvertently allowed one ball to hit him out. The score was sixty-nine for six and Southcott’s individual score was fifty-two. Besides, the other interesting part of the game was the participation of an American journalist who did not know anything about the game of cricket. He hit a ball towards square leg and threw down his bat, and he himself ran towards the cover-point. Finally, he confessed that he thought he was playing baseball. Humor used to describe umpiring: Mr. Harcourt who was earlier dismissed was sent for umpiring much to the discontent of the local team. He, being tipsy, declared a ball as ‘No-ball’ before the bowler delivered the ball. Humor used to describe the bowling-action: Mr. Harcourt’s calling a ‘No-ball’ made the bowler so confused that he failed to retain control over his bowling-action and the ball, slipping from his grip, hit the fielder at the third-man position. The bowler himself fell on the center of the wicket. – See more at: http://aidtoed. blogspot. in/2012/11/isc-english-literature-2013-village. html#sthash. OaCbFG0f. dpuf

Friday, August 30, 2019

Software Testing in Safety Critical Systems

Abstract Today, many safety-critical applications are controlled by computer software. Therefore effective testing tools are required to provide a high degree of safety and to reduce severe failures too minimum. The paper examines existing regulating standards in safety-critical systems. By comparing different software testing methods the requirements and challenges in safety-critical software testing are being evaluated. The QUICKIES standard serves as the mall regulatory framework for all separately systems and provides the basis for the creation of application- and Interdependently tankards.Moreover it defines certain safety integrity levels depending on the field of application and recommends testing methods according to these levels. In model- based safety testing a usage model with restricted space state domain is used to generate representative test cases. Statistical testing is a mathematical approach that uses a high number of test cases to reach a significant result. The ma in challenge of all safety-related testing methods Is to reduce testing time and complexity without distorting the significance of the test.These can for example be transportation systems, power plants, and medical applications. As people's lives depend on the correct function of such control systems and their software, thorough testing is required before they can be admitted to operation. There are many different software testing methods. Most of them only analyze the probability of a failure but do not value its severity. However, in safety-critical systems a failure that has severe consequences, even if it is extremely rare, can not be accepted. Therefore testing in this field has to be adopted accordingly.The purpose of this paper is to find and compare the latest methods for safety-critical footwear testing and to identify the most common industry standard in this field. Moreover the requirements and challenges in safety-critical software testing will be elaborated. At the begi nning the paper will provide definitions that are required for the understanding of the subsequent chapters. After that, an introduction to the JUICE 508 safety standard, which serves as a basis for most industry-specific standards, is given.The chapter â€Å"Testing Methods† will address some of the latest safety-related software testing methods in detail. 5 Definitions 2 Definitions 2. 1 Reliability and Safety In safety critical systems both, reliability and safety are required to achieve the goals of dependability. However, reliability and safety are two different attributes of dependability. The reliability, R(t) , of a system is a function of time. It is defined as the conditional probability that the system will perform its intended function in a defined way over a given time period and under certain specified and assumed conditions.The most used parameter to characterize reliability is the Mean Time To Failure (MATT). The safety, S(t), of a system is defined as the pro bability that a system ill either perform its functions correctly or will discontinue its functions in a way that does not interrupt the operation of other systems or Jeopardize the safety of any people associated with the system [1]. Based on these definitions, in reliability testing all failures are weighted equally, whereas in safety testing the failures are weighted according to their severity.Therefore, a reliable system may be quite unsafe and a safe system may be very unreliable. 2. 2 Safety-critical System States very complex to generate. As many states are unreachable or very difficult to reach hey can be reduced to a relatively small number of representative system states. These states are grouped in three subsets: Normal State Subset (NUNS), Fail-Safe State subset (FPS) and Risky state subset (IRS). Their relationships are: s=Unusualness; 6 Their inter-dependability is described as a Markova chain (see figure 1) [2]. Figure 1 : Three-state Markova Model for Safety-critica l Systems(Source: 2. Markova Chain Usage Model The Markova chain usage model describes the possible usage of a software based on a predicted environment. It can be used to generate statistical test cases and to estimate the software reliability. In an Markova model the transition from operation I to operation J can be denoted by an ordered pair . Let be the transition probability from operation I to operation J, with and EX=I .. N p(is)=1, where n is the number of operations. The transitions and transition probabilities can be represented in the form of a matrix [3].Each specific usage of the program corresponds to a path X=(XI, XX,†¦ Xi) in the Markova chain where Xi corresponds to the I-the operation. P(Xi, X]) determines the next executed operation J after execution of operation I. Since the operations are random rabbles, each path X=(XI, XX,†¦ ) forms a stochastic process. For a particular path x=(ox, XSL ,†¦ ), the corresponding path execution probability is [3]: 7 pox pop , x 3 Standards There exist both national and international standards and guidelines at different depths and classifications which define requirements for safety-related technologies. Yester and provides the basis for the creation of application- and underspecified standards. It includes more than 500 pages of normative and informative specifications and proposals. Nowadays most safety-related standards are based on he JUICE 508 in combination with the previously applicable requirements [4]. The JUICE 508 defines so called Safety Integrity Levels (Sills) which serve as a measure for the safety requirements on a certain system. The following table shows the different SILLS as well as the corresponding probability of failure and application examples.Probability of Failure One Failure in x Years Consequences Application Example The last three parts, are informative and include practical examples which should help to simplify the application of the standard. The ‘CE 61 508 describes the complete life cycle of safety-related systems from planning to decommissioning and refers to all aspects related to the use and requirements for electrical / electronic / programmable electronic systems (E / E / PEE) for separately functions [4]. According to the focus of this paper only the parts relating to software testing are mentioned in the following paragraph. Figure 2 shows the verification and validation process in software development according to the JUICE 508 standard.The E/E/PEE system safety requirements are applied both on the system architecture and the software specifications. Every level in the system architecture verifies if it meets the requirements of the next higher layer (I. E. Coding fulfills module design requirements, module design fulfills software yester design requirements etc. ). Moreover each system architecture layer is tested by a specific test. As soon as the test circuit is closed successfully the software can be validated. The st andard also recommends and rates certain test methods according to the required SILL. In order to meet the requirements of the ‘CE standard a series.Test methods comprised in the ‘CE 61 508 are categorized as follows [6]: Failure analysis (I. E. Cause consequence programs) Dynamic analysis and testing (I. E. Test case execution from model-based test case generation) Functional and black box testing (I. . Equivalence classes and input partition testing, including boundary value analysis) Performance testing (I. E. Response timings and memory constraints) Static analysis (I. E. Static analysis of run time error behavior) 9 Figure 2: ‘CE 61 508-3 Verification and Validation Process(Source: 10 Testing Methods 4 Testing Methods There are many different software testing methods.A detailed introduction to all different methods would be far beyond the scope of this paper. Therefore the author will only mention two methods he deems most relevant in the field of safety-relat ed software testing. Finally both methods are compared and their possible application areas are evaluated. 4. 1 Model-based Safety Testing In model-based testing explicit behavior models that encode the intended behavior of a system and its environment are used. These models generate pairs of inputs and outputs. The output of such a model represents the expected output of the system under test (SOT). Mineral model-based testing method. The system safety-related behavior is defined in the safety requirements specification. Test cases are derived from a safety model that is extracted from the SHUT and from formal safety requirements. This model encodes the intended behavior and maps each possible input to the corresponding output. Safety test selection criteria relate to the functional safety of the safety- critical system, to the structure of the model (state coverage, transition coverage), and also to a well defined set of system faults.Safety test case specifications are used to fo rmalize the safety test selection criteria and render them operational. For the given safety model and the safety test case specification, an automatic safety test case generator and optimizer generates the safety test case suite. Finally, the concreted input part of a test case is submitted to the SHUT and the SOT's output is recorded. The concentration of the input part of a test case is performed by a safety test engine. Besides executing the safety case, it can also compare the output of the SHUT with the expected output as provided by the safety test case [6]. 1 Figure 3: Model-based Safety Testing according Gang You et al. (Source: Test Case Generation One of the most commonly tools for test case generation are model checking techniques. The main purpose of model checking is to verify a formal safety property (given as a logic formula) on a system model. In test case generation, model checking is used in order to find violations of certain formal safety properties. Safety mode ls of safety-critical software systems may have a huge number of states. Therefore the greatest challenge when using a model checker is to cope with the state space explosion.As a countermeasure, Gang You et al. ‘s approach applies the safety model, which is derived from SHUT and certain safety requirements. The model 12 limits the number of states by splitting them into three subsets (NUNS, FPS, IRS) containing only representative states (see 2. X). Moreover the safety model encodes he intended behavior, and from its structure, safety test cases can be derived. It thereby restricts the possible inputs into the SHUT and the set of possible separately behaviors of the SOT.Hence, to reduce the amount of testing and guarantee the quality of testing the model checker will search those most frequently entered states and generate the corresponding safety test cases without searching the whole state spaces. The selection of states is based on the safety requirements (Sills). Generall y speaking, the safety model can be seen as a test selection criterion generate safety-related test cases. Figure 4 shows the corresponding flow chart. 1 . The system safety model in the form of a finite state machine (FSML) is transformed into the input language of the model checker tool (SPIN) 2.Each test requirement of a given safety criterion is formulated as a temporal logic expression (LET). 3. Based on the Markova model of a system, the state space is divided into three subsets. 4. In term of these subsets, the negation of each expression of the formula is verified by the model checker. If there is an execution path in the model that does not satisfy the negated formula then it is presented by the model checker as a counter-example. This path becomes a test sequence that satisfies the original test requirement. 5.The inputs and outputs that form the executable test case are extracted from the counter-example or are derived by a corresponding guided simulation of the model. 13 Figure 4: Test Case Generation Framework according Gang You et al. (Source: 4. 2 Statistical Testing As already mentioned in 2. 1 reliability is defined as the conditional probability that the system will perform its intended function. This chapter will link the reliability of a system with the Markova usage model (see 2. 3). Let f: be a function that shows the failure probability of a software. The argument D represents the possible usage set of the software.Each element AXED is a usage path from quo (initial operation) to send (final operation) The relation between software reliability R and failure probability F is: R=l -F (2). In the assumed model the failure behavior of the software only depends on its usage path X and not on the input. This means that the input domain corresponding to the used X is homogeneous. The simplest way of obtaining unbiased reliability estimation of the software is to select N test paths XSL, XX, †¦ , CNN according to the usage model. The exult of the function f(Xi) is 1 if the path fails and O otherwise.Then the arithmetic 14 mean of f(Xi) is an unbiased estimate PEP(f(X)), which is the mathematical expectation of the software failure probability under transition matrix P. Hence, the software reliability can be expressed as R=l -PEP(f(X)) [3]. Critical operations are infrequently executed in real applications. This generates the problem that development organizations have to spend too much time when performing adequate statistical testing. Although one can overcome these drawbacks by increasing the execution probabilities of critical operations during statistical entire software under test. Yang Going et al. 3] found a possible approach to overcome this problem: Importance Sampling (IS) Based Safety-critical Software Statistical Testing Acceleration. IS Based Safety-critical Software Statistical Testing Acceleration This chapter presents the Is-based software statistical testing acceleration method. It ensures that the cr itical operations tested adequately by adjusting the transition probabilities in the matrix of the usage model, and at the same time, produces the unbiased reliability of the software under test. The IS technique reduces simulation run times hen estimating the probabilities of rare events by Monte Carlo simulations [3].For complex software with a large model matrix, the simulation procedure is often extremely time consuming. To overcome this problem, Yang Going et al. ‘s approach adopts a simulated annealing algorithm to calculate the optimal matrix Q. This widely used optimization method employs stochastic techniques to avoid being trapped in local optimal solution. The 16 exact mathematical explanation of this algorithm is complex and would be out of the scope of this paper. [3] 4. 3 Method Comparison Although model-based and statistical testing follow completely different approaches, the challenges are very similar.Both methods have to limit the extent and complexity of tes ting. Model-based testing reduces the number of test cases by restricting the state space domain of the Markova chain usage model. Whereas statistical testing reduces the number by changing the relation between critical and normal test cases with help off likelihood ratio. 5 Conclusion Today an increasing number of safety-critical applications are controlled by computer software. Therefore effective testing tools are required to provide a high degree of safety and to reduce severe failures to a minimum. The paper focused on

Thursday, August 29, 2019

Why Stay Connected

To stay connected with people we love, admire or simply want to do business with is not as hard as it seems. Thanks to social media we have the ability to communicate through the social web with Just a click of a button. With so much information to share, I believe people use computers everyday for social relationships, functionality, colonization, context and commerce because it provides a user friendly experience that's inviting and receptive. In today's society, social networking has become like an operating system where every experience can be social and user friendly.For most people, the web is a viable tool that is used everyday of the week from the sounding of the alarm clock, until television puts us to sleep. This tool is capable of transporting information through text, audio, video or graphics across the world and can go virtually in an instant to and from anyone with a device and web access. It's beneficial sharing personalized and accurate content with friends, family or business associates who rely on the web and value staying connected while developing social relationships. When developing social relationships it's important to stay open and accessible at all times.Since people can now enjoy connecting with family and friends for free on social sites like Backbone, it allows loved ones from other countries to communicate without incurring expensive phone bills. Sometimes Internet use can cause a decline in face-to face time with families. In the article Successful Farming, A 2009 survey of 2,000 households by the University of Southern Californians Enablers Center for the Digital Future reveals that 28% of Americans admit that they spend less time with members of their household. During the past decade, Merganser survey show that shared family time ranged from 22. 6 to 29. 8 hours per month (Devise, C. 09 pig. 61). These statistics coincides with the explosion of social networks. The article also goes on to mention that Passbooks user base catapu lted to 200 million in 2009 from 140 million in 2008. The survey points out that 52% of users say the Internet is â€Å"important† or â€Å"very important† in sustaining relationships. But how important does the functionality play in business relationships? When considering the sites purpose for users through Functionality, the function of the site must be fulfilled. When a business positions itself to sell products, the site must be able to describe these items along with a summary about the company.According to the article, Web Site Functionality (Barnes, 2010), it lists three rules of function for companies to have success in selling their products. The first rule is to â€Å"be quick and to the point. † Companies shouldn't subject their visitors to flash and distracting images on the sales page of the site. The goal here is not to loose your visitor before you sell them. The second rule is â€Å"think like a visitor, not like yourself. † This particul ar strategy helps the visitor to better understand what you are selling because of how simple it is to read and access the product. Simplicity her is the key.The third rule is â€Å"assist, don't constrain. † What this rule is clearly stating is treat your visitors like guess in your house. Show courtesy in the way you respond on your site, if visitors type an invalid quantity field. Instead of saying â€Å"Invalid Quantity,† say, â€Å"Please enter only whole numbers in Quantity. † This approach helps the visitors relax and feel comfortable, as they will have a better overall experience on the site. Delta Air Lines is a good example of a company that has taking strides to accommodate their customers without going through the technicalities of booking lights and hectic checking-inn's.According to (NYSE: DEAL) Delta was named â€Å"Top Tech- Friendly U. S. Airlines† by Popcorn magazine for its airport recharging stations (Technology & Business Journal, 201 2). This recognition was based on Delta having in-flight Wi-If on more domestic flights than any other carrier and smartened APS with innovative features including baggage tracking, airport check-in and the ability to book tickets directly from Backbone, while enjoying 24-hour customer service via Twitter. Since customer service is first class for some companies is there a way for there company sites to become more social?I believe one of the best ways for every page to have a social experience, is through Colonization. Identity technologies like Backbone Connect, Opened, as well as existing identities will soon colonize the web in the near future, making every webbing a social experience even if they don't want to participate. Using Backbone for example, if you look at majority of television and radio adverts, you are quickly directed to the company's Backbone address. This call of action is a form of branding, which allows a company to communicate in a timely and informal manner.T his teeth invites feedback and interaction with customers. Many brands are taking advantage of corporate pages like Coca Cola, which is the leading product on Backbone with over 20 million people â€Å"liking† its page (Towns, 2011). This style of Colonizing allows companies to inject their personality onto a web page, pushing employee's to post comments, photographs and videos to promote a company's personality in a genuine way. A company would not move in the right direction if the context weren't complete.This is why content is so important because it personalizes an accurate account of the company's marketing campaign. Content is the fuel of the social web in that it brings a product launch to life through short films, videos, commercials, and emails by the product developer all-starting with a simple concept. According to the NYSE, Nielsen released results of a new research study revealing online content as a connective tissue for Internet users with 27 million pieces of content shared on a daily basis (NYSE: AOL, 2011).The results also show that 53% time spent on the Internet is directly attributed to content consumption, and consumer social graphs play a key role in sharing content with email as the primary sharing tool. Nearly one-quarter of all social media messages contain links to content (NYSE: AOL, 2011). In the web search world, one of the most undocumented forms of Content is word- of-mouth. According to the Keller Fay Group's Talk Track, as much as 90% of word-of- mouth takes place offline (Hawthorne, Chromic, 2012). This form of content is dispersed and sporadic across the Internet.Many agencies and research companies pull their information from multiple sources, which focus on finding online word-of- mouth and tone in posts to blobs, chat rooms, consumer review sites, social networking sites, and viral videos. Depending on the clientele of a website, the reviews and overall impressions of a product may be marketed differently. So how c an word-of-mouth be leveraged through social commerce? When communities define different products and services, you are speaking of Commerce, which is online and already social.A Nielsen report (2011) highlighted that 90% of consumers trust the opinions of people they know. 70% trust anonymous ratings and reviews posted online, compared to Just 33% who trust online banner ads. Many brands have shied away from social media when asking for the sale. For example, Mobile Web has become a key focus for developers as a recent survey points out that 66% of the developers rate Mobile Web support as a top priority for 2012 (Computers, Networks ; Computers, 2012). The article goes on to say that Bloodmobile's one-click purchase flow will help developers to accelerate revenue through direct carrier billing.This offers customers a simple and easy payment flow, which translates directly to higher revenue. Another example of how commerce solutions are becoming easier for consumers is the partners hip with Ecocide, Inc. , producer of the worlds first platform-neutral, rope-in store builder widget and website builder Yolk to provide its e-commerce solution to Yolk customers. Yolk is the leading website builder that lets individuals and small businesses create websites with no technical expertise required (Computer Weekly New, 2012).Yolk's Online Store package powered by Ecocide allows users to quickly create a store by setting it up in their Yolk dashboard and dropping it into any page of a new and existing site. This all-in-one solution is for customers looking to create a website and start selling online. When you look at the many brands that use social applications, it's not only in erect support of e-commerce activities, but also its in anticipation that it will deliver on the bottom line at some point in the near future.Such brands like Dell, who use Twitter for sales promotions, Trapdoors who uses Backbone to funnel sales and Matter, the giant toy store who launched Shop Together which enables people in different locations to see what each other see's and talks about different products using an onscreen chat window. This social application has generated billions of dollars to major companies who understand the importance of social networking. In conclusion, we now understand better the need to connect and share with people globally and how cost effective and easy it is to stay in touch with friends, family and businesses through the social web.Social relationships are birthed from social networks, which become operating systems that provide services to customers who are looking for a social experience online. Without a sites purpose being as simple and easy to follow, consumers will be lost in translation. That's why it is so important for networking sites to create a user-friendly atmosphere that's inviting and receptive. The reasons why people use the web are simply for the benefits. Without social relationships, functionality, colonization, cont ext and commerce, there will be no desire to stay connected online.

Development in the English Language Essay Example | Topics and Well Written Essays - 500 words

Development in the English Language - Essay Example The essay "Change and Development in the English Language" talks about the various socio-historical influences on the development of the Old English such as the separation of the land from the Continental influences, conversion of the English to Christianity, the assimilation of the Scandinavian colonizers on the English language, the veritable beehive of scholarly activity in England following its conversion to Christianity in the sixth century etc had pertinent linguistic effects which contributed to the development of Old English.In the development of the Old English, there were several socio-historical elements which influenced the linguistic progress of the language. The advent of the Angles, Saxons, Jutes, and Frisians in the British Island in the year 449 proved to be a major event in the history of the land and the language. They occupied Great Britain and converted the major population of the land to English speakers. The following separation of the land and language of the Old English from the influences of other Continental nations and languages helped in the development of a distinctive language in Great Britain. The external influence on this language cannot be ignored. It is of paramount relevance that the conversion of the English to Christianity was one of the major socio-historical influences that shaped Old English. Christianity introduced the influence of Latin on Old English and the linking of the English culture with mainstream Europe through the Synod of Whitby.

Wednesday, August 28, 2019

Forbidden practices, food, and drinks in Islam Research Paper

Forbidden practices, food, and drinks in Islam - Research Paper Example In the western world and in other major religion dating and premarital sex is generally accepted but this is a forbidden act among Muslims. Young persons of the opposite sex are not allowed to be together by themselves. One could question how does a relationship develops between young persons which can lead to marriage. There is a systematic way in which this can be done. Persons of the same sex are encouraged to foster good friendships that they will have for a lifetime. Through these friendships they will get to know families of their friends and this can lead to potential marriage at the appropriate time. Marriage just does not happen as is the practice of couples who are non-Muslims. It follows a pattern. Firstly the young person inquires of Allah as to who the person should be. He asks for spiritual help in finding the right person. On a personal level the family communicates among the members of the family who the partner should be. It is normal for the parents to approach anot her family where there is a potential partner. Even after the couple and the family decide that the marriage should take place, the two persons who have decided to marry will never meet alone, by themselves. They always have to be accompanied by others. This action is a direct command given by the Prophet Muhammad who warns against the potential danger of two unmarried persons of the opposite sex meeting alone. â€Å"Not one of you should meet a woman alone unless she is accompanied by a relative. Whenever a man is alone with a woman, Satan is the third among them.† Muslims are forbidden to marry blood relatives or persons from another religion. Blood relatives include parents, sisters, brothers, foster parents, in-laws, maternal and paternal uncles, aunts, nieces and nephews. There are some days which Muslims do not chose to get married. Days such as the day when the death of the Prophet is commemorated and other days of mourning are forbidden days for persons who are gettin g married. There are some sexual acts that are forbidden even between married couples. One of the most common one is the law of Islam that forbids men to have sexual intercourse with their wives during the time of their menstrual periods. This law is mentioned in the Quran. â€Å"Menstruation is a discomfort. Do not establish sexual relations with them during their menses and do not approach them until the blood stops. Then when they have cleansed themselves, you go into them as Allah has commanded you. There is a technical period and terminology that goes with the definition for menstruation. It is not considered to be menstruation if the bleeding occurs less than three day. It is called menstruation if it runs between three and ten days. Similarly a woman who has a menstrual period for over ten days can have sexual relations with her husband on the eleventh day since this would be termed as irregular bleeding. Husbands are also not allowed to have sex with their wives during the day in the month of Ramadan, for ten days after the woman has given birth and also during the time the couple is on pilgrimage to Mecca. Homosexuality and other unnatural sexual acts are strictly forbidden in Islam. There is also reference in the Quran about homosexuality. â€Å"Do ye commit lewdness such as no people in creation committed before you? For ye practice your lusts on men in preference to women: ye are indeed a people transgressing beyond bounds.†

Tuesday, August 27, 2019

Capstone Project Research Paper Example | Topics and Well Written Essays - 1000 words

Capstone Project - Research Paper Example This essay focuses on hospitals that have recently started to incorporate risk management in their operations. The researcher explores the major role of the risk management department is to make sure that the organization does not make unnecessary loss due to Potentially Compensable Events. These are occurrences that can result due to litigation against the providers in health care. Furthermore, health care providers are also forced to compensate the injured patients, doctors and others in such cases. Generally modern hospitals offer varied services like the ambulance, surgery services, emergency services and partial hospitalization and etc. In addition, several health care officers help in the provision of patient care. Thus, today hospitals often have their regulatory body which controls their operations online. Thus, most hospitals have occurrence report system which allows the risk managers to track down online the Potentially Compensable Events and later identify the risk areas in the organization which can be improved. Therefore, there has to be procedures and policies that should be enforced to identify common errors that which have to be reported. The researcher explaines such policies, such as error reporting, that should be impartial as some hospitals have started to embrace an electronic system. This allows the risk managers to receive, analyze and then review the reports online in real time, which leads to successful and quick administration of the problem occured.

Monday, August 26, 2019

Is the U.S. seeking to contain China Essay Example | Topics and Well Written Essays - 1250 words

Is the U.S. seeking to contain China - Essay Example China is believed to be aggressive and power hungry. Over the years it has built-up its military force and deployed them massively in the region. Such moves are seen as a threat to the security and stability of the region and a deliberate attempt by china to assert its power over its neighbours. This action prompted the U.S to construct an off shore alliance with other military forces in the eastern and southern borders of China such as Japan and South Korea. The U.S also formed the SEATO and ANZUS treaties which linked up countries such as Thailand, Philippines, Australia and New Zealand as its allies in the period between 1949 and 1969. It maintained military bases in these regions and also went to the extent of encouraging them to refrain from entering into diplomatic ties with china. However, over the years the Chinese have managed to create a coalition with some of its neighbours who are dedicated to containing Chinese power. Notably these coalition partners include South Korea, Vietnam and the Philippines all of whom previously were U.S allies. This in some circles can be viewed as a deliberate move by the Chinese government to move into the territory previously occupied by the Americans. Such moves are further fuelling tensions of the intentions of such a quest for power and dominance by China. Furthermore, the Chinese constant threats to Japan over the island dispute amid the already heightened tensions created by its military forces are not helping the situation. These islands called Diaoyo by the Chinese and Senkaku by the Japanese has ushered in a new rise to probable aggressions and security instability especially considering Chinas firm stand on the subject. These threats to Japan further escalated when the Chines targeted a Japanese ship with its weapon s radar, a situation that did not go unmentioned when Japans prime minister issued a stern response terming that move as dangerous. An article that appeared in Chinas Daily, by Wang Xiaoxuan, confirmed that the territorial disputes were dangerous and needed prompt action from both parties. China has also been highly vocal criticizing the U.S. and its activities in the region. In 2009,

Sunday, August 25, 2019

The theme of loneliness in Methamorphosis by Kafka and Boo Radley in Essay

The theme of loneliness in Methamorphosis by Kafka and Boo Radley in To Kill A Mockingbird - Essay Example Both Lee and Camus demonstrate major societal conflict through their themes of loneliness as manifested in Boo and Meursault. Boo Radley is a recluse, a shy man who lives not far from the Finches but never ventures outdoors. A lot of mystery surrounds the actual facts of Boo Radley’s detachment from society and he becomes the subject of malicious rumors. One rumor has Boo Radley coming out in the dark of night and peering into neighbor’s windows. The rumors however are mere indications of society’s fear of the unknown and the low tolerance for those who do not meld or blend in with society. They become the objects of scorn and demonization. Meursault, like Boo is very much an outsider although he does physically blend in with society. Outwardly, Meurasult is an ordinary member of the community. He has an apartment, a job and a girlfriend. His detachment is founded on his mental and emotional distance. In one exchange with his girlfriend Marie, the reader understands the limits of Meursault’s ability to connect with another human being. Meursault is indifferent to his mother’s death and this indifference becomes problematic for him later on when he goes on trial for murder. Although the trial has a legitimate issue to try, Meursault is as much on trial for his non conformist attitude as he is for murder. It is Meursault’s departure from accepted norms that sets him apart as a loner and an outsider and this is why he like Boo is ultimately demonized by society. While the reader knows very little about Boo in the beginning chapters of To Kill a Mockingbird outside of rumors and myth, the reader is immediately introduced to Meursault’s indifference. The Outsider opens with the following observation by Meursault, the novel’s narrator: â€Å"Maman died today. Or yesterday maybe, I don’t know. I got a telegram from the home: ‘Mother deceased. Funeral tomorrow. Faithfully yours.’ That doesn’t mean anything. Maybe it

Saturday, August 24, 2019

COMMUNICATION IN BUSINESS Essay Example | Topics and Well Written Essays - 4000 words

COMMUNICATION IN BUSINESS - Essay Example Negotiation is an important business function both in domestic and international business arena. Most of the business functions are driven by negotiations. In international business, negotiation plays a vital role in developing mutual agreements between two entirely different parties of different cultures. International business negotiation process may face lot of problems or barriers with respect to cultural differences between the negotiating parties. The success and failures depends on how well the negotiating parties conduct the business negotiation process. According Hofstede, cultural differences with respect to Power Distance Index (PDI), Individualism (IDV), Masculinity (MAS), Uncertainty Avoidance Index (UAI), and Long-Term Orientation (LTO) etc can affect international business negotiation process between two or more parties. America and Japan are two entirely different countries as far as culture is concerned. Language, environment, politics, social setups, contexting or level of knowledge possessed by the people, verbal and nonverbal communication means etc are entirely different both in America and Japan. Japan and America are extremely different countries as far as culture, politics, custom, traits, economy, social organizations, language etc are concerned. Even though both the countries are democratic countries, the functioning of democracy in these two countries are slightly different. America is a secular democratic country with Judiciary, Parliament and Executive as the three pillars on which democracy is cemented. Politics of Japan is established in a framework of a parliamentary representative democratic monarchy, where Prime Minister of Japan is the head of government even though the King holds the supreme power on paper. In other words, Japan is a constitutional monarchy. Like in America, in Japan also, multiparty system is prevailing. In America, legislative power is vested in congress whereas in Japan, it is vested in Diet. English is the language

Friday, August 23, 2019

Breast Cancer research paper Essay Example | Topics and Well Written Essays - 1500 words

Breast Cancer research paper - Essay Example Breast cancers can develop in one or both breasts and are typically classified as either invasive or noninvasive. Non-invasive cancers are also known as in situ cancers because they are confined to a specific site in the body. Invasive cancers have the ability to spread throughout the body. Patients with breast cancer will typically come in for treatment complaining of increased breast pain, unusual lumps felt under the skin, and/or nipple discharge when not lactating. Although these symptoms are often caused by benign, or non-cancerous, processes, it is imperative that an accurate evaluation is made of the patient’s condition to rule out the possibility of cancer. â€Å"In one study, 16 percent of women between ages 40 and 69 came to the doctor with breast complaints over a 10-year period.† (Barton, 1999) It is for this reason that evaluation of breast complaints and screening for breast cancer account for a large proportion of the primary physician’s case load and will remain a significant part of the primary care practice. Although there are an estimated 190,000 women in the United States diagnosed with breast cancer every year, the number of women receiving screening mammography as recommended continues to vary between only 72 and 81 percent. These numbers reflect the number of insured women who receive the recommended care of receiving mammography screening between the ages of 50 and 64 at least every two years, more frequently when additional risk factors have been identified. It goes without saying that uninsured women receive less preventative care. Despite this, breast cancer mortality has declined gradually over the past decade to about 40,000 per year. (Bloom, et. al, 2000) ‘Screening’ is performed when there are no signs or symptoms of illness as a precautionary measure in women with high risk factors or women within the recommended age group. When symptoms are present, such as breast pain, lumps and nipple discharg e, evaluation procedures may require going a bit beyond the simple screening procedures. Even after a history of risk factors has been established and an examination focused on the specific complaint have been completed, ruling at most benign disorders as being the cause of complaint, treatment may still need to take place to remove the issues caused by the benignity. If cancer is suggested following these tests, discussions with the patient regarding diagnostic modalities – imaging, aspiration or biopsy – should be discussed during the office visit. Because breast cancer manifests itself in a variety of ways, differing in histologic, biologic and immunologic characteristics from patient to patient, this clinical evaluation may lead to referral of the patient to more advanced studies. As discussed in the previous section, breast masses can be placed into different categories, many of which are benign. Overall, cancerous lumps differ in many ways from benign lumps. They are much harder than benign masses; they are also fixed and stationary while benign lumps are more movable. Identifying of five risks through nursing assessment Although women with genetic dispositions for breast cancer are typically aware of the risks involved and strive to keep up to date with screening and regular

Thursday, August 22, 2019

Miller said the Crucible Essay Example for Free

Miller said the Crucible Essay Miller emphasizes this by using short sentences with many pauses. The silence creates pathos for the characters from the audience. There is also a lot of questioning which reflects conflict and how the characters are helpless like a small child. This emotional togetherness of the Proctors contrasts greatly with their conflict with each other on pages 41-45: A sense of their separation arises p42. When the Proctors were together being able to live physically and sexually together they were separate but now they are about to be ripped apart they are emotionally together. Elizabeth speaks the last words of the play about John. This shows how their conflict has finally been resolved. This contrasts with the dramatic devices used in the next part of the scene after they begin to speak about Johns confession and when Hathorne comes in. This next part uses pauses and questioning as well to convey an interrogative atmosphere. It is no longer a personal scene- this part shows the community side to the play. There is a sharp conflict between the individual and the community in this scene but it is concentrated more on in the rest of the play. Another main theme in The Crucible is that of the conflict between innocence and experience/guilt. On page 110 Elizabeth says out in the open that it were a cold house I kept. This tells the audience that Elizabeth was frigid in her relationship with John. This has been hinted at throughout Elizabeth and Johns conversations and especially in Act 2 p42 its winter in this house yet as John says. Even though this is used by Elizabeth to show that she is guilty it tells the audience she is in fact innocent. To all appearances, and how most of the other characters perceive Elizabeth and Abigail, Elizabeth is the guilty one and Abigail is the innocent. They see Abigail as a child and a virgin who is pure sexually, morally and religiously whereas the audience, John, Elizabeth and Hale know better. The majority of characters see Elizabeth as the older, more sexually and sinfully experienced. Salem societys religious outlook fogs their judgement and they assume that the woman who they perceive as sexually innocent is also legally innocent. As we see they are wrong in both respects: John has committed adultery with Abigail who is the experienced and guilty one. William Blake This play is about the individual vs. the community. It shows the world what can happen if an individual speaks up for his/herself and acts on his/her personal beliefs. If one is not on the side of the community one is estranged from the community and rejected. In extreme circumstances, such as in this play, one can be put to death. Hale says (p116) that it is pride, it is vanity to create conflict with the community when you know you will be punished for doing so. Personally I think, I believe Arthur Miller thinks and the character of John Proctor thinks, that Hale is wrong. He suggests that it is wrong when he says it is vanity. Miller tries to show that John is a mostly upright character and died for a good cause. Miller believes this conflict between the individual and the community is right when the community is repressive and punishing. The word sibilance in the stage directions (p106) at the beginning of this scene means hissing and actually makes a hissing sound when articulated properly. The sibilance at the beginning of this scene shows the conflict between Elizabeths inner emotions and the emotions of the other characters in the scene. This sound breaks the silence when John comes in. I think it sets the scene for the last part of the play because Elizabeth Proctor is very docile and defeated at this last part of the play and Johns feet on the ground sounds like an animal hissing in fright. I think that at this point Elizabeth is hissing inside and this is the expression of her inside emotions. It is later confirmed that she is very scared for Johns life and her own and terrified about the whole situation as she is later in terror, weeping. This is caused because of the Proctors earlier conflict being resolved. This sibilance could alternatively be interpreted as Johns defiance against the court officials and jailers because as we see when Parris feebly offers, a cup of cider, Mr Proctor, he has nothing but contempt for them. The themes in this scene relate to the play as a whole. The theme of truth and lies and its resultant effect upon justice and injustice runs throughout the play. It begins on a simple level in Act One then as the play develops the situation gets more serious. The yellow bird the afflicted girls see could symbolise lying because the colour yellow is often linked with this conflict. This conflict continues all through the play and is resolved at the end when John Proctor and Rebecca Nurse hang because they are on the side of truth. In a way one could say that justice is defeated and destroyed at the end of the play because of all the characters those who stand up for truth and real justice, not Salem justice, are hanged. In my opinion justice wins this conflict because Proctor doesnt give in to lying at the very end. Although, he may be in part considering his and his familys reputation, his behaviour can also be likened to that of a saint after all; it is reminiscent of the early Christian martyrs. The truth/lies and justice/injustice conflicts are intrinsically related not just in the play but also universally. Falsity like Abigails can invoke great injustices as we see in the play but falsity like Hales let him give his lie intended actions could bring us back to justice. In the same way truth like Johns saying he will not sign myself to lies can lead to injustice since he is hanged at the end but in this play a great number of characters would have to see the complete truth to lead the to justice. Since all the characters have some belief in God the supreme judge they all believe in truth and justice to a certain extent and that that will be give at the end. As Elizabeth says: There be no higher judge under heaven. No one except God can judge Proctor and the other people to be hanged. This essay has discussed conflict between and within various different themes, people and ideas. The Chambers Science and Technology Dictionary says that a crucible is, a refractory vessel or pot in which metals are melted. The introduction to the Heinemann version of The Crucible 1992 (Maureen Blakesley) says, John Proctor is tested in a life threatening ordeal and his death at the end rather than betrayal of his conscience shows that he too has come through the fire to be purified. I would go as far as to say that the crucible (refractory vessel) is the ordeal and events therefore the play itself: The Crucible and the whole idea of conflict can be taken from just the play title. When John finally has his transgressions and personal disbeliefs refracted he is executed. This is also symbolic to show he becomes pure suggesting he has reached paradise after being removed from the crucible. Imogen Hagarty 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Dulce et Decorum Est - Wilfred Owens Poem Essay Example for Free

Dulce et Decorum Est Wilfred Owens Poem Essay Dulce et Decorum Est Wilfred Owens renowned war poem for its frowning on the glorification on war, and The Last Night by Charlotte Gray, similarly depicting the effects of war on the unimpeachable youth, in prose form. Both are excellent representations of the devastation that war truly is and can only result in, and are both written in historical context, only Dulce et Decorum preceded the latter. Dulce directly juxtaposed another war poet, Jessie Pope, who romanticized the concept of it and really manipulated the patriotic conscience. The irony here is that the even after the former described the trauma that war produced, and the unacceptable manner in how people revered the act, the world went on to WWII. Which almost questions why did it happen, did not the destruction of the previous war play any guilt or effect on the countries leaders? Over the course of this essay, I aim to reveal the physical and mental effects of war as well as covering the idealism and the theme of slaughtering the innocents. In the beginning verse of Dulce, the author plays upon the image of a man walking. Contrastive to the propagandizing posters that were often seen at the time that rendered an erect, striding man holding a gun confidently- a picture of tired, old men is illustrated, which emphasizes the idea that they have aged far too quickly. Bent double, like old beggars and knock-kneed delineate a pigeon-toed figure suffering from pure fatigue an inadequacy to be what is defined as a soldier. In the simile, Coughing like hags, we cursed, we can hear the witch hoarseness of the cough the enigma here is the build-up this state if they have been simply marching through battles, like Jessie Pope presumed. A sense of utter sensory deprivation is conveyed through, Men marched asleep limped on, lame, all tired, drunk with fatigue, deaf even to the hoots. The immediate assumption here is that the men would, if given the choice, collapse in a heap of discomfort, subconscious, and fall asleep. The fact that they are compared to drunken men only accentuates their circumstance, a probable disparity between when they started out as recruits and this moment in the poem. They conjured up a web of deception, and empathy from us, as well as in The Last Night, when the children rest in deep sleep despite the appalling environment really showing their desperation for a moment of peace. The accumulation of all of this is that war has finally taken its toll, the young men evolving or more appropriately, regressing into haggard and withered creatures that have faced acute pain and loss. However, the change in pace within the stanza is evident when faced by death, we experience an ecstasy of fumbling, and this change in speed exposes their anxieties when in the full, frontal face of death, or perhaps the inexplicable torment of a gas attack, as they have seen their peers die in the hands of it before. As they fumble stressing the urgency of the situation not everybody manages to clamber on a gas mask in time. The poem is told from a first-person perspective, although this is not made clear at first, however, this allows us to interpret it from a first-hand simulation. The inevitability of the gas floating towards them like a death sentence is horrific -one soldier inhales it, and the devastating effects described in detail. We watch helplessly at him floundring like a man in fire or lime, which links to burnings at the stake, arguably the worst torture in existence. We see his eyes writhe in his face, a clear connotation of a loon, suggesting he is in an insane, maniacal state. And then his hanging face, like a devils sick of sin., only serves to show how much pain has been delivered. The men then fling him in a wagon which shows the dehumanization of the moment, and they watch him froth and gargle blood, twisting unnaturally. The incurable sores is exactly what it says, incurable. The physical effects are irrevocable, physically and mentally. Through use of emotive metaphors and similes, Owen molds an indubitably sickening portrayal of a suffering man, introducing the readers to the realities of war. Likewise, The Last Night also paints a picture of suffering, but in a far subtler manner. Unlike the soldiers in Dulce, the fate of these innocent, Jewish children is unavoidable for everyone, thus having a certain sadness to it. They have been sentenced to the gas chambers as well, and we can deduce that they will face like pain to the soldier in the previous paragraph, which, for a child, we all know is terrifying and never deserved. The pain we encounter in this extract is more that of basic deprivations, like food, water, and love too. We can understand that the children are exhausted because, despite the most likely uncomfortable surroundings, many of the children were too deeply asleep to be aroused. The children sleep in dung: the soft bloom of cheek laid, uncaring, shows a child with a tinge of rose in his cheeks, the sweetness and the unfairness of this trial he must endure. Again, they are reduced to an animalistic level, Jacobs limbs were intertwined with his [his brothers] for warmth.; this imitates two young, baby animals that lie together, unknowing of the worlds cruelties or the predators that stalk them. The children are ravenous and denied of sufficient food and drink, as they cluster around a woman holding out sardine cans for water, and as we know, these cans are remarkably slim and unsuitable to drink water from, especially when the can is passed around of a crowd. They are each provided with a sandwich, this severe rationing a punishment they do not deserve. The physical pain that is shown in this section of The Last Night is purely tiredness and hunger, two qualities good parents ensure their children are not. Their frail bodies find it difficult to withstand this, but the dramatic irony here is that their fate in store is much worse and absolutely inhumane. A shower of scraps was thrown towards them reiterates the animals they are being essentially treated as. As for the mental pain faced by the soldiers, it must surpass the physical by far. From the lies, to leaving their loved ones, the pain and the distant memories are even more difficult to face. Homesickness, when really experienced, can be a very intense and sad feeling, and this does not really raise any morale. One can only imagine their befuddlement when arriving to the trenches and wondering where their accommodation was. As continued from the previous, their mental velocity increased tremendously when in the face of adversity and death. This can only be expected, and is marked by the Gas! Gas! Quick, boys!. The mental anguish when they see their peer suffer but are utterly of no use in this is astounding, and the scene runs almost as a nightmarish sequence, as signified by Dim through the misty panes, and thick green light. In all my dreams before my helpless sight.. The dramatic verb drown is used, and they watch their former companion die in the sea of gas, they having escaped the same fate by only a second or two. This fact is enough to leave them in a state of momentary shock, and in the future, a play back of this episode is probably revisited by every soldier who saw the sight and regretted having being unable to help him in any way the same shock was experienced when all the Jews realized their time had come: a quickening of muscle and nerve in The Last Night. Through each line, we must remember whom the poem was addressed to, and we can sense some underlying bitterness. The triplet guttering, choking, drowning throws itself out with a dynamic impact. It wouldnt be expected for the children to know of their demise, but as seen in the excerpt, they seem to sense something wrong. This is why In the filthy straw, they dug their heels in and screamed. Instead of just struggling, they choose to scream, which reveals their internal uncertainties and distress. The metaphor dig means they are trying to fix themselves in the straw, and how they distrust the officers. They are forced towards and crammed in a bus, which again, brings back the animal-like treatment motif. As the adults wrote their possibly last messages which had no to little guarantee of delivery, some wrote with sobbing passion and some with punctilious care. Both adjectives suggest a degree of great mental turmoil, the only difference being the latter having some restraint. Yet there is a recognition of hopelessness in the atmosphere, the adults in the room sat slumped against the wall., the emotions going through them must have been complex, but ultimately, an increasing feel of nothing can be done, and giving up. This is not a movie where the resolution magically occurs, but this is a depiction of reality. As the officers call out their names alphabetically, in a standardized order, this shows how devoid of emotion or remorse they are, and how each child and each person is reduced to just another name. There is a nervous and tense atmosphere, it seems as if everybody is waiting for some justice to occur, but as we know, this does not happen. They are quickly thrown into the buses, the homely sound of a Parisian bus is somehow mocking to the whole scene. Probably the most heart-rending image is when a mother sees her child for the last time her eyes were fixed with terrible ferocity intensely open to fix the picture of her child, for ever. To see your child for the last time, to know of the death, to be able to do nothing about it, as in Dulce, there is the same sense of no faith or hope. The wails and screams of the women as they throw food towards the buses from the camp knowing the food will never reach, but desperately wanting to do something anyhow is the final time they will ever see their maternal figures, and the children are, precisely put, doomed. The fact that none of the officers act even merely touched by their fellow humans sadness is repulsive. Five municipal buses now stood trembling in the corner of the yard the buses are personified, which is a symbolic representation of their fear. The story concludes with the bus turning away, the headlights, for a moment, light up the cafà ¯Ã‚ ¿Ã‚ ½ opposite before the driver turned the wheel and headed for the station. This glimpse of something perfectly normal spotlights the unfairness of it all on the children who at one time, had that other life. The theme of glory and innocence is well covered in Dulce. In fact, the title is sufficient, To die for your country, is a sweet thing. The poem runs on to contradict it, ending with, The old lie: Dulce Et Decorum Est, Pro Patria Mori. And we are forced to agree, having been witness to the preceding bloodshed. If you could hear, at every jolt, the blood come gargling from the froth-corrupted lungs thy friend, you could not tell with such high zest, to children ardent for some desperate glory, The Old Lie:, this quotation sums up all the contempt he has for any form of glorification of war, when really it is ones own sacrifice rather than an obligation. It has a tinge of instruction to it, almost as if he trying to convince her in an angry, forceful way, and if he said it verbally, it seems as if it would increase with volume. This is quite justified, as Jessie Pope idealized war as fun, and liked it to a game, and that anybody who chickened out was basically a coward. This induced such an outrage that Owen felt he needed to prove how nauseating the concept was. He addresses the soldiers as children, which somehow brings out their naivety and how easy it is to convince adults generally lie to children in order to mask the truth. The young men were obviously targeted for recruiting and decided to join more out of fear of mockery rather than pure patriotism. The concept of innocence in The Last Night is brought up quite often, the youngness of the children is stressed upon. For example, Some children were too small to manage the step up and A baby few weeks cot was crammed into the bus. If the children are too small to even step onto the bus themselves, and require support, and they really criminals or infested jews? They are too young to even know the reason for their death, and as soon as they came into this world, they were stolen just as quickly. They have no ability to reason, no ability to know of the dangers, no ability to believe in anything, yet simply because of their religion something they are most likely unaware of they have been sentenced to die and never experience any of lifes pleasures. If they havent learnt simple motor skills, how can they be expected to react to a gas attack? The pure horror of it can never be condensed it is like those horror stories materialized. Dulce and The Last Night are both classic pieces of history, genuine and likely more realistic records of those corrupt events that hopefully will not happen ever again. They are both timeless, and dark reminders of why war shouldnt happen, although pain is still inflicted, every second. These two pieces are a reminder that pain can never truly be prevented as that is how a few are wired to work and these few have the power to influnce many others. However, the main point the pieces try to bridge across is the innocence of the fighters who are more like pawns or victims and the superfluous glorification of war. Something that pains another should never be laughed or promoted in any form, as fundamentally, we are one species, we are the same, as Shylock in the Merchant of Venice so eloquently expressed. The quotation Do unto others as others would do unto you, applies to both concepts the writers try to draw, but in the end, the sadness in both renditions of war is the dehumanization and of course, the gruesome massacres, but mostly, the indifference. The indifference of the bystanders as well as the leaders.

Wednesday, August 21, 2019

A Comprehensive And Complete Strategic Report On Airasia Marketing Essay

A Comprehensive And Complete Strategic Report On Airasia Marketing Essay The report includes a detailed description of the company and highlights the achievements and strategic decisions that the corporate has undertaken since its establishment in 1993. Furthermore the report will carry on a detailed Macro environment analysis to evaluate the external factors which may affect the company currently or in the future. After analyzing the external factors and their impacts on the company, the report moves on to analyzing the companys micro environment. The comprehensive SWOT analysis also applied for understanding the companys current situation. The company occupies a strong position within Asian civil aviation, according to its successful low-cost business strategy model and financial resources. After great consideration and analyzing different strategic options for the company, this report recommends two possible future strategies for AirAsia, which are aligned with its current cost leader strategy. 2.0 Introduction AirAsia was established in 1993 in Malaysia. It was originally founded by a government conglomerate DRB-HICOM Holding Berhad. On the second of December 2001, the heavily- indebted airline was purchased by partners Dato Pahamin Rejab (former chairman of AirAsia), Dato Kamarudin Meranun, and Dato Aziz Bakar, Dato Sri Dr Tony Fernandes  [1]  . AirAsia began its operation as a low-cost carrier with two planes (both ageing Boeing B737 aircraft), serving five destinations (Kota Bahru, Kota Kinabalu, Kuching, Labuan, Langkawi and Penang) and a staff of 250. In 2003 the company opened a second hub at Senai International airport near Singapore and launched its first international low-cost flight to Bangkok. Since then it started a Thai subsidiary and launched Low-cost flights to Singapore and Indonesia. In 2004 flights to Macau were launched and in following year, 2005 flights to China, Philippines, Vietnam and Cambodia been launched by the company. AirAsia now is one of the award winning and largest low-cost airlines in the ASEAN which is expanding rapidly. It started with a simple goal that how to free air travel and make it so affordable that now everyone can fly. AirAsia Group (including its Thai and Indonesian affiliates) now operates a fleet of 90 aircraft and flies to more than 60 destinations from hubs in Malaysia, Thailand and Indonesia. AirAsia operates more than 3,500 flights a week, colouring the blue skies over Asia a bright red with their striking livery. The Group employs close to 7,500 staff and in its short history, has ferried more than 90 million passengers. AirAsia has become recognised as The ASEAN airline. It has achieved this by providing effective route connectivity and launching direct, unique and high-frequency flights linking ASEAN towns and cities such as Kuala Lumpur- Vientiane, Kuala Lumpur-Bandung, Phuket-Ho Chi Minh City and Bali-Bangkok. 2.1 Vision statement To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares  [2]  . 2.2 Mission statement To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand to attain the lowest cost so that everyone can fly maintain the highest quality product, embarking new technology to reduce cost and enhance service levels  [3]  . 2.3 Business Strategy The foundation of the business has been set to deliver a no-frill, low cost, hassle-free and reliable flights and services to its passengers. The company believes in keeping costs consistently low which requires high efficiency and maintaining simplicity in every part of the business. http://www.airasia.com/iwov-resources/my/common/images/AirAsia/aboutus/strategy.gif source:aurasia.com 2.3.1 key strategic implementations Safety First High Aircraft Utilisation: quick turnaround of 25 minutes Low Fare, No Frills Streamlined Operations: making the process as simple as possible, single aircraft fleet Lean Distribution System : ticketless service Point to Point Network 2.4 Highlights of the company According to IATA in 2009 the traffic dropped 3.5% overall in aviation industry which included 5% decline in Europe, North America and the Asia Pacific region. However in 2009 despite of global economic downturn and fear of A(H1N1) influenza pandemic, AirAisa managed to produce an astounding 148% increase in its core operating Profit to RM447 million  [4]  . The company ferried around 22 million passengers. It also succeeded in driving its Ancillary services by introducing new lines of the service. It expects deliveries of new Airbus A320 aircraft and the phasing out of its Boeing B737 aircraft in 2010. In addition despite tight credit lines it was able to secure financing at competitive pricing for all its aircraft deliveries for 2009 and 2010  [5]  . Five years financial highlights (RM million, unless otherwise stated) For the year ended June For the 6 months ended 31 December For the year ended 31 December 2006 2007 Restated 2007 Restated 2008 Restated Revenue 1,071 1,603 1,094 2,855 Operating expenses 997 1,341 875 3,207 Operating profit/(loss) 74 262 219 (352) Associates contributions (0.5) (3.9) Profit/(loss) before tax 86 278 277 (869) Tax 116 220 149 373 Net profit/(loss) 202 498 426 (496) BALANCE SHEET Deposits, cash and bank balances 426 595 425 154 Total assets 2,574 4,779 6,430 9,406 Net debt 627 1,959 3,272 6,453 Shareholders equity 1,148 1,662 2,099 1,606 CASH FLOW STATEMENTS Cash flow from operating activities 282 595 256 (416) Cash flow from investing activities (1,249) (1,943) (1,581) (2,602) Cash flow from financing activities 1,067 1,509 1,141 2,749 Net Cash Flow 100 161 (184) (269) CONSOLIDATED FINANCIAL PERFORMANCE (%) Return on total assets 7.8 10.4 6.6 Return on shareholders equity 17.6 30.0 20.3 Return on capital employed 4.2 7.2 4.1 Operating profit margin 6.9 16.3 20.0 Net profit margin 18.8 31.1 38.9 CONSOLIDATED OPERATING STATISTICS Passengers carried 5,719,411 8,737,939 5,197,567 11,808,058 Capacity 7,378,075 11,140,764 6,621,276 15,660,228 Load factor (%) 78 78 78 75 RPK (million) 6,702 9,863 5,930 14,439 ASK (million) 8,646 12,391 7,919 19,217 Aircraft utilisation (hours per day) 12.0 12.0 11.9 11.8 Average fare (RM) 174 171 195 204 Revenue per ASK (sen) 12.4 12.9 13.8 13.9 Cost per ASK (sen) 11.5 10.8 11.0 11.4 Cost per ASK excluding fuel (sen) 6.6 5.2 5.4 4.2 Revenue per ASK (USc) 3.35 3.65 4.06 4.22 Cost per ASK (USc) 3.12 3.06 3.25 3.49 Cost per ASK excluding fuel (USc) 1.79 1.46 1.60 1.27 Number of stages 48,339 68,195 38,507 89,118 Average stage length (km) 1,163 1,088 1,183 1,207 Average fleet size (Malaysia) 20.5 27.1 31.6 36.6 Size of fleet at year end (Malaysia) 26 34 39 44 Size of fleet at year end (Group) 42 54 65 78 Number of employees at year end 2,224 2,924 3,474 3,799 Percentage sales via internet (%) 60 65 65 70 Source:airasia.com 2.4.2 Ancillary Services The company offers different ancillary services, such as AirAsia cargo, insurance, holiday packages and credit cards. Since 2010 it offers a non flight ticket booking service called AirAsia RedTix which offers ticket booking for concerts, musicals, theatres, sports and other events. It also offers some loyalty programs. Furthermore it is focusing on building its own supply chain for ancillary services to provide better pricing for its passengers. The company mainly use its website as a distribution channel to offer its services. The company achieved 34% growth in its ancillary income in 2008 and it expect around 50% growth in 2010. 2.5 Company description Its subsidiaries are Crunchtime Culinary Services Sdn Bhd; AA International Ltd, which is an investment holding company; AirAsia Go Holiday Sdn Bhd, which is engaged in tour operating business; AirAsia (Mauritius) Limited, which is engaged in providing aircraft leasing facilities to Thai AirAsia Co. Ltd ; Indonesia AirAsia ; VietJet AirAsia ; AirAsia RedTix ; Airspace Communications Sdn Bhd; AirAsia (B) Sdn Bhd; AirAsia Corporate Services Limited; Aras Sejagat Sdn Bhd, which is a special purpose vehicle for financing arrangements required by the Company, and Asia Air Limited, which is engaged in the provision and promotion of AirAsia Berhads in-flight food to the European market  [6]  . 2.6 AirAsia organizational structure The following chart shows the corporate structure and principal operating companies for AirAsia. http://www.airasia.com/iwov-resources/my/common/images/AirAsia/aboutus/chart_organization.gif Source: aiasia.com 2.7AirAsia route Network One of the key strengths for its business is to continuously expand its route network and the frequency of flights, which provides the advantage of more connectivity for the passengers. AirAsia operates from nine regional hubs. AirAsia flies to over 60 cities in 16 countries with 126 domestic and international routes  [7]  . When the company attempts to launch its low cost long haul flights (AirAsiaX) most of the airlines assumed that such attempts will fail due to the more cost and complicity in long haul flights. However the company were quiet successful since it has launched its long haul flights name as AirAsiaX and has earned numerous industry awards, including Asia Pacifics best New Airline in 2008 for its low cost long haul business model. Now there is huge market to expand its long haul flights to different countries. Currently AirAsiaX flies to China, India and Indonesia. The company uses the brand likening agreement which allows it to use the AirAsia brand and a shared services agreement which will benefit the company by sharing resources such as marketing team, distribution channel, cabin crew and pilots. The combined short-haul and long-haul networks feed each other. In the six short years since its inception, Thai AirAsia has become Thailands largest low cost carrier with a market share of 67.81% by passengers and of 67.80% by aircraft movement. It has ferried over 19 million passengers to various destinations. In 2009 the company expanded its rouà ©s in Thailand from 19 to 26 destinations. AirAsia now has two Airbus A320 aircraft based in Phuket, and achieved a load factor of 76% (79% domestic and 74% international)  [8]  . AirAsia currently operates four hubs in Indonesia. As the main hub, Jakarta connects Indonesian passengers to many cities across ASEAN. In 2009, it expanded its routes to Australia, Bangladesh, Sri Lanka and Taiwan. The company key focus in 2010 is India. Apart from Tiruchipillai, the company has added Kolkata, Kochi and Trivandrum to their network. Furthermore the company will focus into six new India routes in 2010  [9]  . 2.8 Joint venture and strategic partnership highlights The company business strategy is cantered on cost leadership, which is focused on price-sensitive customers on long-haul and short-haul flights. The company is mainly focused on joint venture partnership to expand its long-haul flights globally. As AirAsia chief executive Tony Fernandes said: With joint purchasing power it means that we can potentially work with airline manufacturers on the right configuration and design of an aircraft specifically for AirAsia and that the best suits our operational needs for the future  [10]   Airaisa recently (09/04/2010) singed a strategic partnership agreement with VietJet Aviation Joint Stock Company. The company earlier had acquired a 30 percent equity stake in VietJet Air( Vietnam Airlines) which was the first step to lunch of a Vietnam-based, low-cost subsidiary. The trade name is VietJet AirAsia which will be operating both in domestic and international market. The governments of respective companies were fully supportive to the lunch of VietJet AirAsia which will be offering low fares to boost the travel and tourism in Vietnam and the rest of ASEAN region  [11]  . http://www.asianewsnet.net/home/images/space.gif AirAsia recently (06/01/2010) signed an airline alliance agreement with Australias Jetstar to pool recourses and expertise, procure new aircraft and revenue-sharing deals which could lead to cost savings of $200m and $300m annually. The next step for the partners would be to look at joint venture on routes and other commercial activities including joint procurement of hotel inventory for holiday packages. Plans include saving on costs including aircraft purchasing, maintenance and design, since both airlines operate with similar fleets  [12]  . The Virgin Group became an investor in  AirAsia  X to the tune of a 16% stake. The majority stake with 48% is a Malaysian group that includes Fernandes, while  AirAsia  itself has 16%; Japanese aircraft lessor Orix Corporation has 10% and Bahrains Manara Consortium has 10%. AirAsia  X began operations in late 2007 to Australias Gold Coast and now flies to three destinations in that country and two points in China, as well as the UK. It is seeking more A340-300s for longer-haul routes and has 23 A330-300s on order. 3.0External analysis 3.1 PESTEL analysis POLITICAL ECONOMIC SOCIAL Political uncertainly in Malaysia and Thailand Increased tension between Malaysia and Indonesia Severe Security Measures and Restrictions Terrorism attacks mostly in Malaysia and Thailand Increase in route charge by the Government Government support for national carriers Establishment of Climate Protection Charge, so the aviation industry has to compensate further taxes for carbon emission. . Currency fluctuation GPD growth rate The low-cost airline industry is in the growth rate of the life cycle High price ceiling of petroleum products and fuels Recession Changing economy leads to change in lifestyle which includes frequent flying for vacations Operating in ASEAN with different cultures and languages Operations increased in grey market Increasing Population Rising in middle class TECHNOLOGICAL ENVIRONMENTAL LEGAL Fuel efficient engines and air frames Teleconferencing for business Technology expansion in terms of internet sales Online check in Use of technology for ancillary services Wireless technology expansion Use of new Airbus A330-300 Use of information and communication Technology(ICT) Yield management system Computer reservation system Enterprise resource planning system Strict checks on Green house and global warming issues due to pressure from eco-friendly friends. Emission trading scheme Energy consumption and noise pollution controls Land for growing airports No food and beverage service inside the flights so reduce leftover waste Restrictions on mergers Preferential airport rights for some carriers ASEN Regulations Health and safety Other landing charges Compensation Political Political uncertainly in Indonesia and Thailand is not in Airasias favour as it operates mainly in both countries. Since 2006, Thailand has been facing many political issues. In April 2009, Red shirt protestors, who were angry that Thaksins government was forced out of office, caused the cancellation of ASEAN summit and their latest antigovernment protestors went on March 2010 which caused the closure of some airports in Thailand. Moreover as a result of granted exploration rights in oil rich waters off the coast of Borneo have increased tension between Malaysia and Indonesia  [13]  . As mentioned earlier, AirAisa offers long haul flights through strategic alliance with different airlines and willing to expand it further. The main political issue which the company may face in the future is the political relationships with the respective countries which may affect the operation of the company. Economic Fluctuating fuel prices: It has increased turbulence in aviation industry. According to the International Energy Agency the world aviation fuel demand will grow through 2010 led by Asia  [14]  . This current technique of global supply chain incurs large-scale costs to AirAsia who is unable to secure low-cost fuel. This is not good for this no-frills airline ait wants to stay in the market as a low-cost airline and to deliver customers what they want without added costs. Malaysia GDP Growth Rate: The Gross Domestic Product in Malaysia is in companys favour as GPD contracted at an annual rate of 2.60 percent in the last quarter. Malaysia Gross Domestic Product is worth 192 billion dollars or 0.31% of the world economy, according to the World Bank. Malaysia is a rapidly developing economy in Asia. Malaysia, a middle-income country, has transformed itself since the 1970s from a producer of raw materials into an emerging multi-sector economy. The Government of Malaysia is continuing efforts to boost domestic demand to wean the economy off of its dependence on exports  [15]  . Country Interest Rate Growth Rate Inflation Rate Jobless Rate Current Account Exchange Rate Malaysia 2.75% -2.60% 1.70% 3.70% 30449 3.1820 Economic Forecast 2009 2010 Malaysia GDP Growth Rate Sources: ASEAN Finance and Macro-economic Surveillance Unit Database; national statistical offices. Social AirAsia operates in a region with diverse culture, language, origin and religion. As a result the company operates in a market where consumer preferences and demographics are different and uncontrollable. Consumer behaviours are becoming increasingly difficult to predict as contemporary consumers tend to shift loyalties from one brand to another due to price differences or even lack of basic consumer consistency. The competition in low-cost airlines within Asia region is increasing, giving consumers vast choices to choose an airline. Thus in order to fully utilise a market, bring value, increase its consumer generated revenue and relate to the diverse consumer needs, AirAsia must completely understand the market. Technological AirAsia uses the latest information and technology system which allows it to reduce its operating costs. The company has adopted variety of information technologies such as Yield management system, Computer reservation system (CRS), Enterprise Resource Planning System (ERP). Furthermore the company operates with youngest fleet, Airbus 300-330 which again allows the company to operate more efficiently. Environmental In the Asia Pacific region, rapid economic and population growth creates serious social consequences from environmental problems of  global warming and air pollution. The air travel is constantly increasing in that region as consumers are more driven with better technology; this has however increased issues related to global warming and green house effects. AirAsia is always expanding which spells disaster for the planet as more flights mean busier airports, bad sound quality for people living and working near the airports, more noise and air pollution. The company however says its airplanes are more efficient, quieter and thus have less environmental impact. CO2  Emissions from Malaysia Total Fossil Fuel CO2 Emissions from Malaysia graph Source: http://cdiac.ornl.gov/trends/emis/mys.html Legal As mentioned earlier, AirAisa offers long haul flights through strategic alliance with different airlines and willing to expand it further through more partnerships all over the world. The main legal concern for the company is to sort out the legal issues and obtain clearance from the respective countries. As AirAsia Group CEO Fernandes has said that the budget airline would fly to North America once it sorted out the legal issues and obtained clearance from the respective countries  [16]  . Also the company has signed sponsorship deals with different companies, such as its sponsorship deals with National Football Leagues (NFL) Oakland Raiders, which brings its own legal issues. Furthermore the company should pay more attention to health and safety regulations as well. Overall it can be said that the external environment (PESTEL) for AirAsia is relatively stable, however the companys biggest problem involves the legal obligations. It should try to keep the Legal environment as steady as possible. Furthermore the perception of consumer behaviour is another issue for the company and it should develop strategic tools to improve total consumer investment and sales performances. 4.0 The industry environment AirAsia is engaged in the civil aviation industry where it provides low fare, long haul, short haul, point-to-point scheduled passenger airline services. In 2009 AirAisa managed to produce an astounding 148% increase in its core operating Profit to RM447 million  [17]  . The company ferried around 22 million passengers. It also succeeded in driving its Ancillary services by introducing new lines of the service. 4.1 Porter five forces Power of the supplier Supplier power is moderately high. Airbus is AirAsias main aircraft supplier, which means they have high supplier power. Also the switching cost from one supplier to another one is high as it involves lots of hidden costs, e.g. retraining pilots and mechanics. Airports also plays a crucial role as suppliers, the charges for main airports are very high as they are dominant player in supply chain, but the secondary airports have lesser bargaining power. Power of the buyer Buyer power is moderately high due to no switching cost from one airline to other one and it can be easily achieved. Also the easy access to the internet will allow customers to gain information on the prices which are charged by other airlines. Rivalry Rivalry power is in the companys favour. The low-cost operation of the company allows it to offer the cheapest price in the market. However there is a threat that, the profitability of LLC will attract full service airline to lunch its LLC version which will increase the degree of rivalry in the industry. Power of substitute Fortunately, the geographic structure of Asia which is so vast and the large distance between countries has made the air travel the most efficient and convenient way to travel, which makes the power of substitution such as trains or ferries low to the company. Power of new entrant The threat of new entrants is moderately in AirAsias favour at present. The high capital requirements to enter the market and high exit barrier prevent many entrants to the market. In addition, AirAsias current leading role and favourable brand awareness make it a first choice amongst the current competition. However, potential new entrants from full service carriers could be threats in the future and long term. Based on the industrial scanning, the demand for low-cost airlines in Asia is expanding. The profitability of LLC will attract full service airline to lunch its LLC version which will increase the degree of rivalry in the industry. However AirAsia is the market leader in Malaysia, Thailand and Indonesia and in order to overcome the future rivalry it should focus to add value to its services in order to keep its position in the market. 4.2 value chain The value chain logic is that every company occupies a position in the chain which is then passed downstream to the customer. Inbound Logistics is the start of the value chain which includes airport agreements, low cost suppliers and so on. AirAsia serves through secondary airports (significant savings) in various locations where it is able to get good contracts with the airport authorities. It even attempts to negotiate discounted fees by delivering an annual increase in passenger traffic where practical. So it has good relations with its contractors, Airbus being its main supplier of aircrafts provides on-time delivery, gives discounts so it is able to maintain common fleet which reduces costs and saves time. It also does outsourcing in the form of its online web check-in for its passengers. Support activities Firm infrastructure Finance Accounting Quality assurance HR management Providing recruitment and staff training Providing pilot training Providing Yield analyst training Providing In-flight training Technology Adopting information technology such as CRS, FSS, YMS Baggage tracking system In-flight system Procurement Technology acquisition Primary activities Inbound logistics Aircraft purchasing or leasing Aircraft fuel and parts purchasing Landing slot acquisition Flight and crew scheduling Operations Transporting passengers Flight scheduling Courier operation On-board services Outbound logistics Providing transportation Baggage claiming Marketing and sales Advertising and promotion: the most important activity to create more brand awareness. Direct sales Selected travel agent Services Call centre system: to tackle problems with customer enquiries Lost and found services AirAsias value network is a combination of players which comprises of its external network of its customers, stakeholders, complementors, open innovation networks, intermediaries and suppliers, and its internal network focusing on key activities, processes and relationships such as order fulfilment, innovation, customer support and so on. In order to add value it is necessary to position all parties in the value network business model so they can then deliver value to customer supply. Based on the information collected, value can be analyzed, and within this network a companys value share position can be determined. 5.0 Internal analysis 5.1 Current strategic implementations AirAsia has currently adopted information technologies strategically to integrate the operations and coordinate all the business and management functions. The followings are few system implementations that AirAsia has done in its marketing and sales activities as well as operation activity in the value chain. Yield management system Computer reservation system(CRS) Enterprise Resource Planning System(ERP) IT implementation and strategic alignment 5.2 Positioning The company has p

Tuesday, August 20, 2019

Essay --

In today’s business setting, having an edge against rival companies can make or break you. Loyalty is that edge that will have your company profiting and the customers returning. Frederick Reichheld’s theory, The Loyalty Effect, is one of the most useful and needed business strategies. Without loyal employees within a company, your company is destined to fail. I consider myself a very loyal person, not only at my job, but in all aspects of life. I am a manager at Maui Nix Surf Shop and every part of the job is based on loyalty such as opening the store on time, cash deposits, or staying on task with overseeing the store. I plan on becoming a computer engineer and hopefully working for a company like Google or Apple. I love their business strategy and how they allow â€Å"free time† in the workplace. Loyalty is not just given from the employees to the company, the company must also treat the employees fairly and well enough that they want to perform above and bey ond of what is expected from them. Frederick Reichheld is a business theorist and a director at Bain & Company. In the mid-1980’s, a group of colleagues including Frederick Reichheld were struggling with growth-and–profit riddles. The usual factors were failing to explain the results shown in the graphs. They noticed that firms that had superior levels of customer loyalty also had consistently higher profits. This is where Frederick Reichheld developed The Loyalty Effect. On average, U.S. corporations lose half of their customers in five years, half of their employees in four years, and half of their investors in less than one year (Reichheld). By having loyal employees and loyal investors, you can make more efficient decisions with people you know, in turn, making your company... ...use of the face-to-face contact I will have with the customers. According to Entrepreneur.com, keeping it personal with the customers and remembering special occasions are key to building customer loyalty. Frederick Reichheld’s theory of The Loyalty Effect has taught me essential strategies to become a profitable and successful business. Loyal investors, owners, customers, and employees all come together to make a loyal, successful business. As a computer engineer, I would be a loyal employee to help my company move forward and progress. Working in the cafà ©, I would be on the owner level and have to treat my employees and customers with fairness and respect. Without the loyal returning customers, my business would most certainly fail. Whether I am working as a computer engineer or owning a cafà ©, Reichheld’s theory of loyalty will help an all aspects of either job.

Monday, August 19, 2019

ear Essay -- essays research papers

The ear is an organ of the body that is used for hearing and balance. It is connected to the brain by the auditory nerve and is composed of three divisions, the external ear, the middle ear, and the inner ear. The greater part of which is enclosed within the temporal bone. The ear is looked upon as a miniature receiver, amplifier and signal-processing system. The structure of the outer ear catching sound waves as they move into the external auditory canal. The sound waves then hit the eardrum and the pressure of the air causes the drum to vibrate back and forth. When the eardrum vibrates its neighbour the malleus then vibrates too. The vibrations are then transmitted from the malleus to the incus and then to the stapes. Together the three bones increase the pressure which in turn pushes the membrane of the oval window in and out. This movement sets up fluid pressure waves in the perilymph of the cochlea. The bulging of the oval window then pushes on the perilymph of the scala vestibuli. From here the pressure waves are transmitted from the scala vestibuli to the scala tympani and then eventually finds its way to the round window. This causes the round window to bulge outward into the middle ear. The scala vestibuli and scala tympani walls are now defor med with the pressure waves and the vestibular membrane is also pushed back and forth creating pressure waves in the endolymph inside the cochlear duct. These waves then causes the membrane to vibrate, which in turn cause the hairs cells of the spiral organ to move against the tectorial membrane. The bending of the stereo cilia produces receptor potentials that in the end lead to the generation of nerve impulses. The External or Outer Ear - comprises of the auricle or pinna which is the fleshy part of the outer ear. It is cup-shaped and collects and amplifies sound waves which then passes along the ear canal to the ear drum or tympanic membrane. The rim of the auricle is called the helix and the inferior portion is called the lobule. The external auditory canal is a carved tube and contains a few hair and ceruminous glands which are specialized sebaceous or oil glands. These secrete ear wax or cerumen. Both the hairs and the cerumen help prevent dust and foreign objects from entering the ear. A number of people produce large amounts of cerumen, and this sometimes cause the build up to be impacted and can bri... ...on on the position of the head in space for static equilibrium making it essential for maintaining appropriate posture and balance, where as dynamic they detect linear acceleration and deceleration. There are two kinds of cells in the two maculae, hair cells and supporting cells. The hair cells are the sensory receptors. Laying over the hair cells are columnar supporting cells that probably secrete the thick, gelatinous, glycoprotein layer called the otolithic membrane and over the membrane is a layer of dense calcium carbonate crystals called otoliths. When the head is tilted, the otoliths shift, and the hairs beneath respond to the change in pressure and bending the hair bundles. Dynamic equilibrium functions in the three semicircular ducts, the saccule and the utricle. The two ventical ducts are the anterior and posterior semicircular ducts. The lateral semicircular duct is horizontal. In the dilated portion of each duct, the ampulla, is a small elevation called the crista. This contains hair cells and supporting cells which are also covered by a mass of gelatinous material which is called cupula. When the head moves the attached semicircular ducts and hair cells move with it.